UCL came to us looking for an explorative, personalised activity that they could run on a repetitive basis for their new students. They were interested in developing a game that allowed participants to explore their Universities grounds and local surroundings, which needed to include local London landmarks, hang outs and hidden treasures. They were also interested in driving additional profit through ticket sales to an event that could confidently put their name to.
What we did
Initially we arranged a meeting between our creative team and UCL's student union, to understand specifically what they wanted to achieve, include in their BucketRace and deliver to their clientele. It was important that the Race started from their student union bar, and that all the routes fed into that location. It was also asked that we build specific UCL tasks into the Miscellaneous task's section, allowing new students to learn more about their new University and explore it's grounds.
We went away and developed a first draft of their BucketRace, from this point communication was primarily via email, allowing us to share digital copies of their BucketRace handouts, and make any changes necessary. Once UCL were happy with their BucketRace went send their bespoke franchise lists for printing. Examples of their Tri-fold BucketRace handouts can be seen below.